Meet the Experts: Business Manager
Business Managers help you run the behind-the-scenes so you can stay focused on creating. Learn when to bring one in, what they actually do, and how they can help you grow with less chaos.
What they do
A Business Manager helps you run the operational side of your creator business so you can focus on making content. They handle logistics, manage communications, oversee budgets, and coordinate with partners, vendors, or team members. They’re often the point person between you and everyone else: agents, lawyers, brands, and accountants, keeping things organized, moving, and aligned with your goals.
When to bring them in
You’re spending too much time managing emails, contracts, payments, or scheduling, and it’s pulling you away from content. You’ve got multiple projects happening at once (brand deals, merch, touring, launches) and need someone to keep it all on track. Or you’re growing and need someone to help you make better business decisions day-to-day. Business Managers are often one of the first key hires creators make when they begin building a team.
What to look for
Someone who’s organized, proactive, and understands the pace and flexibility of the creator world. They don’t need to be from the industry, but they should be business-savvy and comfortable working in fast-moving personality-driven environments. Look for experience in operations, project management, or entertainment business management. A good Business Manager can communicate clearly, anticipate problems, and make sure you’re not leaving money or opportunities on the table.
What to expect
Streamlined operations and systems for managing your projects, finances, or partnerships. Clear communication channels and workflows. A central hub for contracts, deliverables, and calendars. Support with budgeting, invoicing, and vendor or partner coordination. The outcome isn’t just efficiency. It’s peace of mind and more time for creative work.
The right support can make all the difference. Join Friends We Trust to get matched with experts who’ve helped creators like you grow with confidence.
