Resources

Meet the Experts: Community Manager

Community Managers help you turn passive viewers into an engaged, loyal audience. Here’s what they do, when to bring one in, and how they help you create a stronger connection with your community.

What they do

A Community Manager helps you build and maintain meaningful relationships with your audience, whether in comments, Discord, livestreams, or private membership spaces. They focus on engagement, moderation, and programming: keeping your community active, aligned with your values, and connected to your work. Their role is to help turn passive viewers into an active, loyal community.

When to bring them in

You have a growing audience but don’t have time to stay on top of comments, messages, or community spaces. You’re launching a Discord server, a private membership group, or a new way for your audience to interact. Or maybe you already have an active community but want help setting better structure, expectations, or moderation standards. A Community Manager can help keep things positive, consistent, and scalable.

What to look for

Someone who understands internet culture, your audience, and how to create a welcoming environment without losing your voice. They should be a strong communicator with experience in moderation, community building, or fan engagement. Look for someone who can support your tone, handle sensitive situations, and create structure without needing to be the center of attention.

What to expect

Community guidelines and moderation systems. Regular engagement programming (Q&As, challenges, updates). Improved response times, healthier discussions, and better audience retention. Clear feedback loops so you stay connected to what your audience cares about without being overwhelmed by it. The result is a more active, respectful, and sustainable community experience.

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