Updates

Introducing Group Text

Welcome to Group Text — the content hub from Friends We Trust, built to support creators with clear, expert-backed guidance.

If you’re building a creator business, chances are you’ve had to figure a lot of things out on your own — how to grow, who to hire, how to manage the business side of your work, and what to do when things get more complex.

Group Text is where we share resources to make that easier.

We’re focused on helping creators understand the roles and support available to them. From hiring explainers and expert insights to case studies and creator interviews, everything here is designed to offer practical, actionable guidance.

It’s a resource hub that supports the core work of Friends We Trust: helping creators connect with trusted experts and grow their businesses with more clarity and less guesswork.

What you’ll find

Group Text is designed to support creators and artists using Friends We Trust and anyone else looking for better information about growing a creative business.

As we build out these resources, here you'll be able to find:

Expert Role Guides

What does a Creative Director actually do? Confused about when to bring in a Business Manager or Community Manager? These guides break down what different experts do when you work with them and how they contribute to your growth.

Hiring + Growth Resources

Clear, no-fluff guidance on topics like identifying your next hire, structuring your membership program, or improving how your team works together. We focus on the kinds of decisions creators are making every day.

Interviews + Insights

We talk to creators, operators, and other industry professionals about what’s working, what’s changing, and what creators should be paying attention to. These aren’t thought pieces — they’re grounded in experience.

Case Studies + Platform Updates

As Friends We Trust evolves, we’ll share case studies and updates that show how creators are using expert support to solve real challenges in their businesses.

Explore the content

Browse our growing library of expert role guides, interviews, and resources — or sign up for early access to Friends We Trust if you’re ready to connect with the right expert for your next step.

Have an idea?

If there’s a topic you’d like us to cover or a challenge you think more creators need help navigating, let us know at grouptext@friendswetrust.com.

Meet the Experts: YouTube Growth Strategist

YouTube Growth Strategists help you turn data into direction so you can grow your channel with purpose, not guesswork. Here’s how they work, when to bring one in, and what to expect.

What makes a revenue stream sustainable

When creators talk about making more money, the conversation often starts with what’s possible: bigger brand deals, new product lines, ad revenue, subscriptions, courses, and affiliate links. But long-term success doesn’t come from chasing what’s possible. It comes from understanding what’s sustainable. Sustainable revenue doesn’t

Meet the Experts: Financial Advisor

Financial Advisors help you make smarter decisions with your money from managing irregular income to planning for long-term goals. Here’s how they can support your growth and when to bring one in.

Building a team without becoming a manager

As your creative business grows, the need for support becomes inevitable. More content means more logistics. More revenue means more complexity. More opportunities mean more decisions. At some point, doing it all yourself becomes the bottleneck, not the badge of honor. However, for many creators, the idea of “building a