Meet the Experts: Sponsorship Coach
Sponsorship Coaches help you price, pitch, and deliver brand deals with confidence. Learn how they support your growth when to bring one in, and what to expect from working together.
What they do
A Sponsorship Coach helps you understand, negotiate, and improve your brand partnerships. They focus on helping you price your work, pitch yourself effectively, and deliver sponsored content that performs well for both you and the brand. Their job isn’t to bring you deals. It’s to make sure you’re ready when opportunities come and that you’re maximizing the value of each one.
When to bring them in
You’re getting brand interest but not sure how to price or package your offers. You’ve done a few deals but want to feel more confident negotiating. Or you’re ready to start pitching brands directly and need help building your materials and outreach strategy. A Sponsorship Coach is useful whether you’re just starting or looking to move upmarket.
What to look for
Someone with deep experience in brand partnerships, ideally from both the creator and brand side. They should understand pricing models (flat fee, CPM, performance-based), creator media kits, contracts, and what brands are actually looking for. A good coach helps you advocate for your value and develop a repeatable, professional sponsorship process.
What to expect
Improved rates, clearer negotiation strategies, and stronger brand alignment. Support with pitch decks, media kits, and outreach emails. Guidance on deliverables, scope, and messaging for sponsored content. A more professional approach to sponsorships that builds trust with brands and increases your revenue over time.
The right support can make all the difference. Join Friends We Trust to get matched with experts who’ve helped creators like you grow with confidence.
